“A goal without a plan is just a wish.”  
    Antoine de Saint-Exupéry

We integrate a media plan into every marketing strategy we provide. MarketStrategy.ca has full time media buyers and planners on staff to provide efficient, effective media strategies. Our goal is to dramatically improve advertising results while reducing media costs. This is accomplished through our vast experience buying and planning both traditional and internet media.

We offer the best media strategy, and work hard negotiating the most efficient campaigns. Advertisers often lack the time or media knowledge to diligently negotiate and manage their advertising. This can result in poor planning, over spending, errors and ultimately missed business growth.

MarketStrategy.ca has extensive experience in traditional and digital media. This experience sets us apart from our competitors because we understand all media disciplines and can make them work seamlessly together. This results in plans and strategies that are truly unique including…

  • TV,
  • radio,
  • newspaper,
  • magazines,
  • out of home,
  • direct mail,
  • smart phone,
  • search engine optimization,
  • pay per click,
  • social media,
  • numerous other media

As the media industry becomes more fragmented, it is very important to have a targeted and results oriented media plan. We develop media plans and strategies with a strong “return on investment” focus. ROI levels are monitored during and after all campaigns. We never stop working to maximize effectiveness through better more efficient media.