“Curiosity about life in all of its aspects, I think, is still the secret of great creative people”       
           Leo Burnett

MarketStrategy.ca will take the completed marketing plan and extend this into a creative strategy.  This will include guerrilla marketing tactics and positioning strategies developed around your competitive environment.  We will make recommendations about your brand strategy and when and how to have promotional events and sales.  We will outline your primary and secondary messages and positive (images to use) and negative image (images to avoid) recommendations for your business.

Once complete this creative strategy can be given to graphic designers so they have clear direction and focus when developing the creative message.